Hi, I'm Graye:

Product Designer

Brand Builder

Packaging Designer

Game Designer

Digital Illustrator

Concept Developer

Different disciplines with one throughline:

Each are dots that help me connect people to the products they use.

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Here's how I've connected the dots before.

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01

Brand Design › Product Development › Digital Illustration

PointClub Branding

InnovateMR

PointClub needed a personality. I gave this online market research panel site one from scratch: a fresh logo, color, and type system, and a superhero mascot named Captain PC who grew from a friendly face into the identity of the site's brand.

What started as just another survey panel became a story people wanted to stick with and trust. And the numbers agreed.

Visit PointClub

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02

Brand Design › Digital Illustration

Grease 30th Anniversary

Paramount Pictures

For Grease's 30th anniversary, Paramount's consumer products team came to Gel for a set of concept graphics to license across merchandise. I was tasked with the rougher, edgier direction. Right up my alley!

The film has always lived on the line between two worlds, the sweet and the rebellious, the sock-hop and the leather jacket, so I built art that could play anywhere along it. From painted portraits of Sandy to torn-up, greased-down tee graphics, the collection hands a licensee the full range of Grease's personality in one place.

Find out more about Grease

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03

Brand Design › Product Development › Illustration

Sesame Street's
Learn & Play

Sesame Workshop

Sesame Street Learn & Play is where little kids step straight into the world of the show. I developed the entire global toolkit behind it, the branded design system that runs from the logo to the color palette to the interior and exterior art of the play spaces themselves. Working inside one of the most beloved and carefully guarded brands on earth, I built a look that feels unmistakably Sesame and is ready to open its doors at the next location.

Discover more about Sesame Street's Learn & Play.

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04

Concept Development › Brand Design

Pui Pui Molcar

MGA Entertainment

Pui Pui Molcar is a line of small plush toys MGA Entertainment created for the beloved Japanese stop-motion series now streaming on Netflix. I pulled icon and design inspiration straight from the show and built an entire catalog of graphics and patterns from it, then put them to work across package designs, hang tags, and blind-boxed miniatures. One consistent visual language, stretched to fit every format the line needed.

Fall in love with Pui Pui Molcar!

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05

Brand Design › Packaging Design

Glitter Babyz

MGA Entertainment

For MGA's Glitter Babyz I owned the whole journey, from the first logo sketch through the finished logotype and the full design and layout of every element on the pack. That included modifying and updating the die lines so the artwork and the physical box worked as one clean piece. It ran across two seasons, with extra development on other products in the line, the kind of repeat work that tends to only happen when the first round lands.

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06

Brand Design › Packaging Design

Wabi Sabi Kitty Klub

Relatable

Wabi Sabi's logo started as a single sketch, and I grew it into a finished, rendered logo with a full range of color schemes to choose from. From there I designed the blind box the fuzzy little monsters live in, setting every piece of typography, color, and styling so the packaging felt as playful and collectible as the character inside.

he kind of box you want to tear open just to see which adorable furball your kid is taking home to torment the dogs.

Find out more about Relatable's WabiSabi!

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07

Concept Development › Illustration › Brand Design

Board Game Design

Average Joe Hero Games

Average Joe Hero started as a dare to myself. I had all this experience creating for other people, but I had rarely created for myself. Could I design a game and get it into the world entirely on my own?

Concept, mechanics, art, production, it's all in my toolbox, so I broke it all out to find out. The answer turned out to be yes, and also that doing every job alone takes more time and effort than one pair of hands can handle.

So AJH is a side project now, the place I go to build whatever I want with no committee, and briefs I write for myself. A few of these projects have traveled further than I ever planned. It's the most fun I have as a designer, and the most honest.

Discover what Average Joe Hero is all about

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Design Systems

Component & Token Libraries
Brand & Style-Guide Systems
Scalable Multi-Brand Frameworks
Documentation & Governance

AI-assisted Workflow

AI-Empowered Product Experiences
Rapid Concepting & Prototyping
AI Image Generation & Iteration
Knowing When AI Helps vs.
When It Needs a Human
Tools — Adobe Firefly, Photoshop GenFill,
Midjourney · Runway, Artlist · ElevenLabs ·
Suno · Figma AI, Claude

Digital Illustration

Vector & Raster Image Creation
Character Design
Hand-Drawn & Traditional Illustration
Procreate & Adobe Suite

CPG Packaging Design

Full Lifecycle, from Sketch to Shipping
Licensed IP & Brand-Guide Stewardship
Dieline Creation & Structural Modification
Foil, Specialty Finishes & Print Production

Product & UX Design

UX/UI Design for Complex Workflows
Figma (expert)
Wireframing & Prototyping
Data-Informed Design & A/B Testing
Concept to Shipped Product
Project Management (certified)

Graphic Design

Adobe Creative Suite (expert)
HTML & CSS Development (expert)
Multi-page Document Layout
Pixel-perfect Web Mockups
Logo & Brand Development
Typography & Editorial Layout
Presentation & Deck Design

For twenty-plus years I've been the guy who takes a thing from a scribble on a napkin to something sitting on a shelf at Target. Brand, packaging, product, illustration, I've never been able to pick just one, and I stopped apologizing for that a long time ago. I learned the hard way the same instinct that shapes a logo shapes a die line, a web UI, and a cartoon cat.

What ties it together is people. I'm at my best figuring out what someone actually wants from a product and building the clearest, most honest path to it. These days that means leaning on AI to move faster, still drawing by hand because I love it, and occasionally sneaking off to design a board game to keep things interesting.

I make things that get made. That's the whole pitch.